UX design is the process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with. It’s about enhancing people's experience while interacting with your product, and making sure they find value in what you’re providing.
Benefits of UX design
a.Conduct User Research
Every design process starts with collecting data. While developing a product, it is essential to understand what problem we are trying to solve and for who. Designers can construct flows and designs that feel familiar to that specific userbase based on this information. And, when done correctly, it can meet the needs of people while also providing a gratifying experience.
b.Build Quick Wireframes and Prototypes
It is critical to examine the feasibility and usefulness of a new product before your company releases it. Building wireframes or prototypes is the quickest approach to ensure this. This procedure will reveal any underlying difficulties with your product that you may not have considered before. And a more efficient design approach will take care of it.
c.Get a Head Start with Feedback
Continuing on from the previous point, the wireframes or prototypes that are created can be shared with a small group of people. And you’ll know what’s working well and what isn’t based on their comments, whether positive or negative. With these suggestions, the design can be tweaked and improved before the introduction of the new product.
d.Assists in cost reduction
Imagine launching a product without going through a design process. You have no information about the users or their desires. And eventually, your users will have a negative experience with your product and abandon it. What are you going to do, restart the whole thing? And how much would it cost to start over?
That’s one big reason to invest in UX. Starting the process with a planned approach will always help your business stay on the safer side whenever you’re planning to launch a new product or service.
e.Brand loyalty and positive word of mouth
You’re not only making your customers happy, but you’re also drawing in new ones with good customer service. Positive word of mouth may help you take your business to the next level, and if you use Social Media effectively, you can get a lot of potential consumers to endorse you. If you keep providing a pleasant experience, you’ll gain a devoted customer base who will always be on your side.
Know more about the Benefits of having a UX Design partner for your business
People ignore design that ignores people. — Frank Chimero
Why shouldn’t you ignore UX design
- Revenue Loss
- Duplication of Effort, Time, and Money
- Poor Customer Retention and User-To-Customer Conversion:
- Serious Threat to Human Life and Resources:
- Damage to the Company’s Market Reputation
Identify pain points of Bad UX
- Slow-loading sites
2. Frustrating user experience
3. Stock photos
4. Unnecessary complexity
5. Lack of engagement
6. Lack of contact information
7. Infrequently updated content
8. Layout issues
9. Incorrect navigation
- Poor user experience reduces customer satisfaction which reduces loyalty.
- Too much content, unnecessary photos, confusing layouts, outdated content, and slow loading speeds all add to a poor user experience.
- Reduces the brand reputation and perceived value.
- Poor user experience affects the flow of revenue.